The Father of Spin

The Father of Spin

Edward L. Bernays and the Birth of Public Relations

Book - 1998
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The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Publisher: New York : Crown Publishers, c1998.
Edition: 1st ed.
ISBN: 9780805067897
0805067892
9780517704356
0517704358
Branch Call Number: 659/.2/092/Berna/-T 3583uc 1
659/.2/092/Berna/-T 3583ml 1
Characteristics: xi, 306 p., [16] p. of plates : ill.

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StarGladiator
Jul 27, 2014

An excellent book about the sociopathic PR/propaganda genius, and nephew twice over [inbred] of Sigmund Freud, Edward Bernays. Seriously evil, and without conscience, Bernays aided and abetted all for profit. If Bernays ever sold his soul to the devil, Bernays probably received the better part of that deal. After reading this, be sure to read Kinzer's book, Bitter Fruit.

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