Writing Winning Business Proposals

Writing Winning Business Proposals

Your Guide to Landing the Client, Making the Sale, Persuading the Boss

Book - 1995
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The difference between a winning proposal & one that comes in second is only two to five points on a 100-point scale. Designed to narrow that gap, this book supplies all the tools needed to generate consistently successful proposals that elicit new clients & contracts & win over peers & senior management on a new project. The secret is in the authors' systematic, easy-to-understand method currently used to train hundreds of consultants at A.T. Kearney & KPMG Peat Marwick. It shows how to crystallize & develop key proposal messages & themes. And it uses an extensive selection of worksheets to help organize & sequence the key psychological decisions necessary to move the buyer-of the proposed service, product, or idea-from the current situation to the desired outcome.
Publisher: New York ; Montreal : McGraw-Hill, c1995.
ISBN: 9780070219250
Branch Call Number: 808/.06/665/Freed 36mc 01
808/.06/665/Freed 36ml 01
Characteristics: xii, 267 p. : ill.
Additional Contributors: Freed, Shervin
Romano, Joseph D.


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