Disrupting Digital Business

Disrupting Digital Business

Create An Authentic Experience in the Peer-to-peer Economy

Book - 2015
Average Rating:
Rate this:
1
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises--no matter how their customers interact with them.

But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they're passionate about influence their decision making and their spending.

The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the values their company will espouse.

Organizations can take part in this conversation only if they recognize how and where it's happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.

Technology guru Ray Wang shows how organizations can surf the waves of change--how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:

1. Consumerization of technology and the new C-suite
2. Data's influence in driving decisions
3. Digital marketing transformation
4. The future of work
5. Matrix commerce

Digital disruption has changed how we do our work. But by mastering these trends you'll delight your customers with every interaction.
Publisher: Boston, Massachusetts :, Harvard Business Review Press,, [2015]
Copyright Date: ©2015
ISBN: 9781422142011
1422142019
Characteristics: vi, 191 pages

Opinion

From the critics


Community Activity

Comment

Add a Comment

m
moglyt
Jun 28, 2017

Please make this book an eBook.. I strongly recommend this book. I love this book.. want to ready as many time as I can..

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at MPL

  Loading...
[]
[]
To Top