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美, 看不见的竞争力
美, 看不见的竞争力
蒋勋演讲录
Mei, kan bu jian de jing zheng li
Mei, kan bu jian de jing zheng li
Jiang Xun yan jiang lu
蒋勋, 1947-
蒋勋, 1947-
•
Jiang, Xun, 1947-
Jiang, Xun, 1947-
Chinese
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Book
, 2015
Current format, Book, 2015, Di 1 ban, Xiu ding ban., Available .
Book
, 2015
Current format, Book, 2015, Di 1 ban, Xiu ding ban., Available . Offered in 0 more formats
美是一个看不见的竞争力,这个竞争力反映在企业上,会创造惊人的产值与财富。近年来许多企业意识到创意的珍贵,而想藉由提升员工的人文素养,激荡出更多的创意,蒋勋一直主张创意本身就是美,也是无法取代的风格,所以不仅科技业竞相邀约这位美学大师谈美,连汽车业也找上蒋勋,想借助他找出如何才能设计出华人喜爱的汽车。《美看不见的竞争力(修订版)》系蒋勋演讲录的第一辑,以“美:看不见的竞争力”为主题,涵盖6篇文章,包括“美,看不见的竞争力”、“山水合璧:从《富春山居图》说起”、“生命里的善与美”等,藉此和读者沟通:无论是生活美学还是企业的创意美学,都会激发无穷的竞争力.
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CPCL-S
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Aesthetics.
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北京 : 中信出版社, 2015.
•
Beijing : Zhong xin chu ban she, 2015.
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