Mei, kan bu jian de jing zheng li

美, 看不见的竞争力 - Mei, kan bu jian de jing zheng li

Jiang Xun yan jiang lu

Book - 2015 | Chinese | Di 1 ban, Xiu ding ban.
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美是一个看不见的竞争力,这个竞争力反映在企业上,会创造惊人的产值与财富。近年来许多企业意识到创意的珍贵,而想藉由提升员工的人文素养,激荡出更多的创意,蒋勋一直主张创意本身就是美,也是无法取代的风格,所以不仅科技业竞相邀约这位美学大师谈美,连汽车业也找上蒋勋,想借助他找出如何才能设计出华人喜爱的汽车。《美看不见的竞争力(修订版)》系蒋勋演讲录的第一辑,以“美:看不见的竞争力”为主题,涵盖6篇文章,包括“美,看不见的竞争力”、“山水合璧:从《富春山居图》说起”、“生命里的善与美”等,藉此和读者沟通:无论是生活美学还是企业的创意美学,都会激发无穷的竞争力.
Publisher: Beijing : Zhong xin chu ban she, 2015.
Edition: Di 1 ban, Xiu ding ban.
Edition (Original Script): 第1版, 修订版
ISBN: 9787508650234
Characteristics: 221 p. ; 24 cm.
Additional Contributors: CPCL-S.

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