Bu zhi shi xiao fei

不只是消費 - Bu zhi shi xiao fei

jie gou chang pin she ji mei xue yu xiao fei she hui de xin li fen xi = Alles Nur Konsum : Kritik der warenästhetischen Erziehung

Book - 2015 | Chinese
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在現今世界,就連日常消費產品也都要滿足最挑剔的美學要求,甚至像上流社會文化的作品一樣奢華登場。 在《不只是消費》裡,烏利西劈頭就揚棄了阿多諾(Theodor W. Adorno)對於消費文化的批判。行銷是個騙術嗎?血拚只是原始衝動嗎?他說,不是。「正好相反,消費和閱讀一樣,都可以是一種文化行為;選擇對的胡椒罐也可以證明品味和判斷力,就像決定要讀哪一本書一樣。」 我們在日常生活裡使用的東西,不只有使用價值,更有其符號力量。購物是很複雜的事,產品不僅樣式要對應,情境也要對應。就像我們晚餐時不用菜刀切魚,不會用水杯喝葡萄酒,特定情境要用特定的沐浴乳,這一切代表的,其實是文化的精緻化.
Publisher: Taibei Shi : Shang zhou chu ban, 2015.
Edition: Chu ban.
Edition (Original Script): 初版
ISBN: 9789862728376
Characteristics: 251 p. : ill. ; 21 cm.
Additional Contributors: Li, Xinyan
CPCL-T.
Additional Contributors (Original Script): 李昕彥

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