Who Gets What--and Why
The New Economics of Matchmaking and Market DesignBook - 2015
If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google? This is the territory of matching markets, where "sellers" and "buyers" must choose each other, and price isn't the only factor determining who gets what.
Alvin E. Roth is one of the world's leading experts on matching markets. He has even designed several of them, including the exchange that places medical students in residencies and the system that increases the number of kidney transplants by better matching donors to patients. In Who Gets What -- And Why, Roth reveals the matching markets hidden around us and shows how to recognize a good match and make smarter, more confident decisions.
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This is not a technology book, it is economics or business. But .. it explains why Uber’s use of technology has a transformative effect on the market for transportation services. And explains how other “unicorn” companies became valuable due to technology advances. The book can be read quickly, but .. you will want to spend more time with it.
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