Big Weed

Big Weed

An Entrepreneur's High-stakes Adventures in the Budding Legal Marijuana Business

Book - 2015 | First edition
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Marijuana legalization is the hottest story in the US today. 22 states have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly.

Christian Hageseth is the face of the revolution-an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The Founder and Chairman of Green Man Cannabis, the fastest-growing legalized marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same-namely Philip Morris, Monsanto and a who's who of Big Pharma. He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along in Big Weed as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.

Publisher: New York, NY :, Palgrave Macmillan,, 2015.
Edition: First edition
ISBN: 9781137280008
Characteristics: 239 pages
Additional Contributors: D'Agnese, Joseph


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May 10, 2015

"Denver has more legal marijuana dispensaries than Starbucks franchises."

Of course it does. Starbucks has no franchise locations in the United States. All stores in Denver and everywhere else are company owned.

May 09, 2015

Big player in the legal weed field. Guy is probably a bit of an ahole. Average book.

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