Web Analytics Strategies for Information Professionals

Web Analytics Strategies for Information Professionals

A LITA Guide

Book - 2013
Rate this:
Whether youre gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another
Publisher: Chicago : ALA TechSource, 2013.
ISBN: 9781555708979
Characteristics: x, 224 p. : ill. ; 23 cm. --


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings

No similar edition of this title was found at MPL.

Try searching for Web Analytics Strategies for Information Professionals to see if MPL owns related versions of the work.

Suggest For Purchase

To Top