Multicultural Marketing: Selling to A Diverse America

Multicultural Marketing: Selling to A Diverse America

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Discussing the market of African-Americans, Asian-Americans, Hispanics and others, this text gives business people the tools to tap into this lucrative market, from understanding differences among various groups to tailoring advertising and products to target these markets.
Publisher: Amacom
ISBN: 9780814479216
9780585036168
Additional Contributors: Ebscomarc - monograph

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