Market Research Made Easy (Sales & Marketing Series)

Market Research Made Easy (Sales & Marketing Series)

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Now small businesses can conduct their own professional market research. This practical manual will lead readers through the process of: Determining research strategy; Planning research; Finding information, getting answers; Analyzing what you learn; and much morel; Whether you are starting a new business, launching a new product, seeking a price point, trying to increase market share... good market research can tell you what you need to know.

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