Marketing on A Tight Budget: An Action Guide to Low Cost Business Growth

Marketing on A Tight Budget: An Action Guide to Low Cost Business Growth

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Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. All companies need good promotional and sales action plans to bring in more business and Patrick Forsyth examines the secrets for success - especially on a low-cost basis. He guides the reader through the various stages that will help to secure and build an enterprise into a larger and more profitable business. He describes the mix of marketing options available and seeks to enable the marketing manager to create their own realistically-based marketing plan.
Publisher: Kogan Page
ISBN: 9780585385082
9780749432638
Additional Contributors: Ebscomarc - monograph

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