Just in time for summer reading, our eBook collection now includes Boomerang titles. What's Boomerang? Whether you're browsing in the library or online you'll find new, bestselling and high demand items that you can borrow immediately - no holds, no waiting.
This practical book covers all aspects of the marketing function. It sets out the fundamentals the reader needs to know to successfully market a product or service above competitors and offers case studies and examples for improving marketing techniques.