Hard SelleBook - 2010
Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports--he's the guy who's been there, done that, and walked away with the insider stories. You'll find yourself rooting for Reidy and at the same time, you'll be shocked by the realities of the world that paid his salary. This book is a witty exposé of an industry that touches nearly everyone in contemporary America. It reveals the questionable practices of drug reps, nurses, and even physicians. Reidy traces his ups and downs as a rep for giant drug manufacturer Pfizer, maker of some of the most widely prescribed and used drugs in existence, including Viagra. With equal parts self-confidence and self-mockery, Reidy tells it like it is in the drug-selling trenches that are our local doctors' offices.--From publisher description.
Publisher: Kansas City, Mo. : Andrews McMeel Pub., c2010.
Characteristics: 1 online resource (xiv, 224 p.)