The Innovation Zone
How Great Companies Re-innovate for Amazing SuccesseBook - 2009
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company-customer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
Publisher: Mountain View, Calif. : Davies-Black Pub., c2009.
Edition: 1st ed.
Characteristics: 1 online resource (xxvi, 201 p.) : ill.