We First

We First

How Brands and Consumers Use Social Media to Build A Better World

Downloadable Audiobook - 2011 | Retail ed. Unabridged.
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Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.
Publisher: [Old Saybrook, Conn.] : Tantor Media, [2011]
Edition: Retail ed. Unabridged.
ISBN: 9781452623856
1452623856
Characteristics: 1 online resource (1 sound file)

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