What Makes People Tick
The Three Hidden Worlds of Settlers, Prospectors and PioneerseBook - 2011
If you want to communicate effectively with people - especially if you want to persuade them to act - you need to start from where they are, not from where you are. The failure to do this lies at the root of many communications damp squibs, disasters and social conflicts. Knowing about the Three Worlds gives you a head start in getting it right. Because our place in one world or another is determined by meeting, or not yet having met, unconscious needs - of safety and security or identity, or for esteem of others or self esteem, or for things beyond that such as new ideas, innovations or ethics - we are not ordinarily aware that these worlds exist...
Publisher: Leicester : Matador, c2011.
Characteristics: 1 online resource : ill. (chiefly col.).