Marshall McLuhan

Marshall McLuhan

Wise Guy

eBook - 2001
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Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."

Publisher: Montreal, Que. : XYZ Pub., c2001.
ISBN: 9781770706590
1770706593
Characteristics: 1 online resource (203 p.) : ill., ports.
Additional Contributors: OverDrive

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