The Power of Retail Branding

The Power of Retail Branding

Innovative Marketing Strategies for Achieving Brandpower

Book - 2005
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Retailers of every format, specialty, department, discount, off-price, e-tail, designer, manufacturer, and shopping mall now know that retail power is brand power. To maintain a unique competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, their customer as a brand.
Publisher: New York : Visual Reference Pub., c2005.
ISBN: 9781584710783
1584710780
Branch Call Number: 658.827 Pow 7783ag 1
658.827 Pow 7783mv 1
658.827 Pow 7783tc 1
658.827 Pow 7783mm 1
Characteristics: 175 p. : ill. (chiefly col.)
Additional Contributors: Winters, Arthur A.
Alternative Title: Branding

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