Starting your Own Business
How to Plan and Create A Successful EnterpriseeBook - 1998
This guide, now in its second edition, examines all of the vital steps that need to be taken before starting a business. The reader will learn how to create, set up and operate any small business, from preparing a business plan and launching the venture, to developing marketing strategies and selling techniques. The author gives advice on writing a winning plan, approaching potential funders and how to present a case for public sector assistance. Tips are also offered on recognizing and avoiding the mistakes that most often contribute to business failure.
Publisher: Plymouth : How To Books, 1998.
Edition: 2nd ed.
Characteristics: 160 p. : ill., map ; 22 cm.