Targeting Seniors, Boomers, and Generation X and YeBook - 2001
Future Marketing reveals the most important marketing trend for the new millennium: targeting specific generational segments through media most acceptable to each of those segments. Customization is the name of the game. This book explores this convergence of consumer information with powerful new marketing tools and reveals what marketers need to know to reach seniors, boomers, and generations X and Y effectively.
Publisher: Lincolnwood, Ill. : NTC Business Books : In conjunction with The American Marketing Association, c2001.
Characteristics: x, 244 p. : ill. ; 23 cm.