Attention!

Attention!

(how to Interrupt Yell, Whisper, and Touch Consumers)

eBook - 2001
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Business experts reveal why this book will grab your ATTENTION!

"The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it."
-Ed Papazian, President, Media Dynamics, Inc.

"In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences."
-Russ Winer, Professor of Business, University of California, Berkeley

Publisher: New York : John Wiley & Sons, c2001.
ISBN: 9780471436928
0471436925
Characteristics: xii, 209 p. ; 23 cm.
Additional Contributors: NetLibrary, Inc

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