Effective E-mail Marketing

Effective E-mail Marketing

The Complete Guide to Creating Successful Campaigns

eBook - 2002
Rate this:

"E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank.

Over-mailing * Under-testing * Poorly constructed messages * " Effective E-Mail Marketing" shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about:

* Adapting mass-market messages to this one-to-one medium

* Strategies for increasing mailing frequency without increasing ""opt-outs""

* Techniques that reach through the screen to grab the reader

* Words and phrases that drive response -- and those that guarantee rejection

At last, a book full of hard-boiled e-marketing tips to replace unproven theories "

Publisher: New York : AMACOM, c2002.
ISBN: 9780814426487
0814426484
Characteristics: xii, 288 p. ; 24 cm.
Additional Contributors: NetLibrary, Inc
Alternative Title: Email marketing
E-mail marketing

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at MPL

  Loading...
[]
[]
To Top