Sales Promotion

Sales Promotion

eBook - 2002
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Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi Includes a glossary of key concepts and a comprehensive resources guide
Publisher: Oxford, U.K. : Capstone Pub., 2002.
ISBN: 9780585396019
0585396019
Characteristics: 104 p. : ill.
Additional Contributors: NetLibrary, Inc

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