Customer Relationship Management

Customer Relationship Management

eBook - 2002
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This reader-friendly series is must read for all levels of managers

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.

As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Publisher: New York : McGraw-Hill, c2002.
ISBN: 9780071394123
0071394125
Characteristics: xii, 164 p. : ill.
Additional Contributors: Kerr, Carol
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