Marketing on A Tight Budget
An Action Guide to Low Cost Business GrowtheBook - 2000
Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. All companies need good promotional and sales action plans to bring in more business and Patrick Forsyth examines the secrets for success - especially on a low-cost basis. He guides the reader through the various stages that will help to secure and build an enterprise into a larger and more profitable business. He describes the mix of marketing options available and seeks to enable the marketing manager to create their own realistically-based marketing plan.
Publisher: London ; Dover, N.H. : Kogan Page, c2000.
Characteristics: x, 242 p. : forms ; 23 cm.