Marketing on A Tight Budget

Marketing on A Tight Budget

An Action Guide to Low Cost Business Growth

eBook - 2000
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Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. All companies need good promotional and sales action plans to bring in more business and Patrick Forsyth examines the secrets for success - especially on a low-cost basis. He guides the reader through the various stages that will help to secure and build an enterprise into a larger and more profitable business. He describes the mix of marketing options available and seeks to enable the marketing manager to create their own realistically-based marketing plan.
Publisher: London ; Dover, N.H. : Kogan Page, c2000.
ISBN: 9780585385082
Characteristics: x, 242 p. : forms ; 23 cm.
Additional Contributors: NetLibrary, Inc


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