The Marketing Plan
How to Prepare and Implement IteBook - 2001
Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
Publisher: New York : AMACOM, 2001.
Edition: 3rd ed.
Characteristics: xviii, 318 p. : ill., photos. ; 23 cm.