The Marketing Plan

The Marketing Plan

How to Prepare and Implement It

eBook - 2001 | 3rd ed.
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Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
Publisher: New York : AMACOM, 2001.
Edition: 3rd ed.
ISBN: 9780814426159
Characteristics: xviii, 318 p. : ill., photos. ; 23 cm.
Additional Contributors: NetLibrary, Inc


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