Marketing A Service for Profit
A Practical Guide to Key Service Marketing ConceptseBook - 2000
Addressing the needs of all professional service providers, from accountants to doctors to consultants, Marketing a Service for Profit will provide the reader with the confidence to market a service to the right audience with the right approach.
Publisher: London ; Dover, N.H. : Kogan Page, 2000.
Characteristics: viii, 200 p. : ill. ; 23 cm.