Marketing A Service for Profit

Marketing A Service for Profit

A Practical Guide to Key Service Marketing Concepts

eBook - 2000
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Addressing the needs of all professional service providers, from accountants to doctors to consultants, Marketing a Service for Profit will provide the reader with the confidence to market a service to the right audience with the right approach.
Publisher: London ; Dover, N.H. : Kogan Page, 2000.
ISBN: 9780585384726
Characteristics: viii, 200 p. : ill. ; 23 cm.
Additional Contributors: NetLibrary, Inc


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