Effective Media RelationseBook - 2000 | 2nd ed.
In this practical handbook, three public relations professionals offer guidance on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved. It is aimed at both the novice and the experienced practitioner.
Publisher: London ; Sterling, Va. : Kogan Page, c2000.
Edition: 2nd ed.
Characteristics: xiii, 162 p. ; 22 cm.