By the Numbers

By the Numbers

Using Facts and Figures to Get your Projects and Plans Approved

eBook - 2000
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Great ideas don't simply sell themselves. They have lo be backed up by numbers -- initial investment cost estimates, marketing numbers, production costs, projected revenues, etc. Without this information, nobody in their fight mind will give the go-ahead -- or fork over any funding.

By the Numbers is a step-by-step guide on how to research, select, and use numbers to sell a new idea or venture. It shows readers how to: gather all the information, facts, and figures needed to win approval for their plan -- create a compelling business case tailored to best represent their idea -- make the numbers work for them, and more.

But that's not all. By the Numbers also advises readers on the "people" side of selling their idea -- detailing how to build alliances with key players, build a broad base of support, design their presentation to appeal to a specific audience, and give a flawless performance that's guaranteed to make the sale.

Publisher: New York : American Management Association, 2000.
ISBN: 9780814425510
Characteristics: xvii, 286 p. ; 23 cm.


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