One-to-one Web Marketing

One-to-one Web Marketing

Build A Relationship Marketing Strategy One Customer at A Time

eBook - 2001
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A comprehensive resource on implementing a one-to-one marketing strategy on the Web

With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.

Publisher: New York : John Wiley, 2001.
Edition: 2nd ed.
ISBN: 9780471013716
0471013714
Characteristics: xv, 351 p. : ill. ; 24 cm.

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