30 Minutes - to Get your Own WayeBook - 1999
In this text the author describes how to communicate effectively enough to get your own way and provides advice on getting the right mix of techniques to achieve specific objectives. He examines how decisions are made and gives advice on how to have a part in the decision-making process. Tips are provided on achieving the right style and manner of communication; getting off to a good start; making a case understandable, attractive and credible; and handling objection and gaining a commitment.
Publisher: London : Kogan Page, 1999.
Characteristics: 59 p. ; 18 cm.
Alternative Title: Thirty minutes to get your own way