Attracting and Keeping Customers for LifeeBook - 2000
Attracting Customer Love shows how loyalty comes from a partnership, not through "wowing" the customer. The book explains that building loyalty takes a special culture requiring the collective efforts of every member of the organization. Bell says building customer loyalty is particularly dependent on the frontline person who interacts directly with customers.
Publisher: Provo, Utah : Executive Excellence Pub., c2000.
Characteristics: 180 p. ; 23 cm.