Customer Love

Customer Love

Attracting and Keeping Customers for Life

eBook - 2000
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Attracting Customer Love shows how loyalty comes from a partnership, not through "wowing" the customer. The book explains that building loyalty takes a special culture requiring the collective efforts of every member of the organization. Bell says building customer loyalty is particularly dependent on the frontline person who interacts directly with customers.
Publisher: Provo, Utah : Executive Excellence Pub., c2000.
ISBN: 9780585380742
0585380740
Characteristics: 180 p. ; 23 cm.
Additional Contributors: NetLibrary, Inc

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