How to Be Better at -- Marketing

How to Be Better at -- Marketing

eBook - 2000
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This practical book covers all aspects of the marketing function. It sets out the fundamentals the reader needs to know to successfully market a product or service above competitors and offers case studies and examples for improving marketing techniques.
Publisher: London : Kogan Page, 2000.
ISBN: 9780585379463
Characteristics: xiii, 162 p. : ill. ; 22 cm.
Additional Contributors: Jacks, Anthony
NetLibrary, Inc
Alternative Title: Marketing


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