A Branded WorldBook - 2003
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Publisher: [Ashland, Or.] : Blackstone Audiobooks, p2003.
Branch Call Number: 659.20973 Lev 3583ul 1
Characteristics: 9 sound discs (ca. 11.5 hr.) : digital ; 4 3/4 in.